About me

ABOUT ME

Hey there! I’m Felipe, a multifaceted UX/UI designer with over 7 years of experience crafting intuitive products aligning business goals with user needs.

My secret weapon? Design systems! I not only create captivating UIs but also advocate, define and contribute to maintain systems that improve products at scale. I’m passionate about iterating ideas into reality, and challenging the status quo to bring a positive impact. With experience working remote across diverse teams, timezones and cultures, I bring strategic thinking, empathy and design excellence for web and mobile apps.

CAREER SUMMARY

You can zoom to see all the detail.

Skills

- UX analysis, detecting user pain points and areas of improvement or opportunity using user journey maps.

- Proficient in Figma, expert using auto-layout, prototype generation and management of components, tokens and files that save time.

- Design Systems management, defining styles and championing design consistency and simplicity, aligning with development teams.

- Strategic vision, to design with the big picture in mind and plan MVPs accordingly to the current context and business goals.

- Generation of specs, that result in almost "no questions asked" and happy stakeholders.

- UX research & user testing, as well as collaborating with UX researchers, generating prototypes for user testing.

WHY WORKING WITH ME

Background

First as an Industrial Designer and later as UX/UI Designer, +10 years of combined experience designing, prototyping and participating in user research and testing.

Systemic mindset

Systemic approach to understanding problems, considering impact, strategy, user journey, service and stakeholders. The idea is to defining a product vision.

Flexible

Capable to work with different projects across-teams and adapt to change quickly to provide solutions that work for the current limitations or challenges.

Cosmopolitan

With a track record of +35 countries traveled, +15 years living abroad, and +8 years working with multicultural teams, this journey has provided an enhanced perspective, empathy, and cultural-sensitivity.

UX/CX for all

Understanding stakeholders needs, my work is delivered in an ‘easy-to-consume’ way. UX extends beyond end users to provide a smooth interaction with stakeholders.

Adventurous

When things could work better, creativity and boldness comes occasionally to venture into uncharted territory, challenging the status quo and bringing a positive impact.